5 Ways to Win at Customer Retention

Here’s a great post from Manta.com on Customer Retention…


5 Ways to Win at Customer Retention
By Carie Ferg, Manta Editor – November 4, 2015


It’s more challenging than ever to keep customers happy, so an effective customer retention strategy is key when it comes to small business success. That’s in part due to social media, said Chip Bell, customer loyalty expert, renowned keynote speaker, and best-selling author. The competition is fierce, with big companies like Disney, Nordstrom and Zappos setting the bar, he said. “People don’t brag about good service anymore. It must be over-the-top and uniquely enthralling to make them talk, tweet or favor you on a review.”

Bell offered the following tactics small business owners could use to wow their customers and stand out from the crowd:

  • Understand them. Customers change all the time. Find ways to stay up-to-the-minute on their expectations and aspirations.
  • Include them. People will care when you share. Find ways to make the customer feel like a partner.
  • Teach them. Customers value businesses that help them keep up with trends and that share their wisdom.
  • Make it easy and effortless. Customers today are extremely time conscious—they detest waiting and prefer hassle-free, convenient experiences.
  • Surprise them. Find unique and simple ways to make customers know you care.

Source: Manta.Com

About the Author Kirsten Larsen Schultz

When I was growing up my mom always called me a marketers dream. I've always been intrigued by brands and how they are packaged and marketed. Throughout my education and various professional experiences a real love for marketing & brand management developed. A graduate of the Whittemore School of Business, Kirsten Larsen Schultz currently resides in North Hampton, NH with her husband Shawn and their daughter. Kirsten has worked in all facets of marketing for 23+ years prior to opening her own marketing services business in 2014. She has a particular passion for working with small business owners who often get over looked or taken advantage of.

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